'Hey, where you from?', the cliched opening gambit of one backpacker seeking to temporarily befriend another over a cold beer. As a Welshman, I know that in many instances my response will draw a blank face and a 'Ah, Cool. Where's that?'. Each time, I sigh internally, so as not to come across rude, before offering up a token 'next to England'. On reflection, Wales' notoriety level or lack of, probably says as much about what the principality is bringing to the global stage, as it does about the geographical awareness of my fellow traveller. This lack of global identity is not an issue for our Celtic brethren from Ireland and Scotland. They have many an export, synonymous with their nation that have become common place in global society. The fact is, Brains isn't Guinness, Penderyn isn't Glenmorangie or Jameson, and despite his statue in the middle of Corwen, Owain Glyndwr isn't William Wallace. But then again, Wallace was seven feet tal
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